The first email is sent to new donors one week after they've made their first donation to Jhpiego. In this message we thank them again, introduce them to our other work, then we ask them to sign up for our newsletter.
The second welcome email is sent to the new donor exactly two weeks after they made their donation. Here, we tell them a success story, then we ask them to follow us on Facebook and Twitter.
This last email is the most important in the welcome series. This message is sent to donors about a month after their first donation to Jhpiego. In this message we introduce them to one of our Jhpiego trained community health workers, then we ask them to join our "Global Circle" by becoming sustained givers.
All of my emails are built responsively, so they adapt to any device and any screen size.