Eileen White, owner and president of Eileen White Consulting, came to me to refresh their brand. Their old logo (displayed below) no longer reflected their expanding suite of services, and left little room for adaptation and usage.
I created a simple and adaptable logo mark that includes both a horizontal and a vertical version, and a closed and open version. The logo includes the acronym EWC instead of EW, which Eileen jokingly thought of as looking like, "Ewwwww." "Relocation Services" was also removed to accommodate the expanding list of services their firm provides.
Below are the various options for the new brand mark.